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Public Relations: The Voice of the Organization
Public relations is a profession. It is one that helps serve and enhance the bottom line of any organization. Just as financial planning is critical to the operation and success of an organization, so too is communications planning. It is firmly rooted in business practices. Public relations pioneer Rex F. Harlow wrote, “Public relations is a distinctive management function which helps establish and maintain lines of communications, understanding and acceptance between an organization and its publics, and helps keep management informed and responsive.”
Public relations is a vibrant, dynamic field in the business environment simply because organizations are being challenged by their audiences - clients, shareholders, communities, employees - to do a better job of communicating. New technology in communications has brought many new, exciting opportunities for organizations to communicate. But, these advances have also added to the clutter of messages that people receive each day. The role of the public relations practitioner is to help organizations send messages that their audiences want and need to receive.
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